Iļguciem factory

The brewery SIA "Ilguciems" produces high-quality alcoholic and non-alcoholic beverages, which have been well known to every Latvian resident since childhood.
Work
results
11 mil. +
11 mil. + views at an average CPM of 0.80€
500К+
500К+ new unique Latvian users in META
to 2 min.
to 2 min. average site visit time increased
Google
Display Network + Remarketing
We began displaying media advertisements at the Ilguciems factory stores. More than 5 000 000 views with a low CPM of 0.20 euros, brand recognition increased by 35% in a couple of months, also increased the value of shares.
Google Ads
Youtube
We developed a universal video template with professional voiceover to promote the store's regular shares. Over 1 000 000 views in a couple of months.
Instagram | Facebook
Traffic and reach campaigns
Rethought and optimized the identity of advertising materials in brand style. By manually controlling bids in ad auctions, we have reduced the cost per click on the target page to an average of 0.21 cents. The traffic we brought reduced the bounce rate to 51%, which has allowed us to receive the most relevant traffic.

Our primary task was to calculate and use the data we obtained to reach and display our ad among our target audience. As a result, we have received over 3 000 000 views on the Meta network with an average CPM of 1.08 euros.
Progression in Google Maps
We've launched Performance Max with the goal of promoting online stores, more than 10 000 clicks to the website in a couple of months, almost 3 000 000 views, and we have also performed more than 300 valuable actions with store profiles in Google Maps.
WEB-DEVELOPMENT
Website development
Optimization of the website - We optimized the performance of the homepage, created custom solutions, and improved site design, which will serve to increase the effectiveness of future advertising campaigns.
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