Performance Max is a type of advertising campaign that can be placed simultaneously on all possible Google advertising channels: Search, CMN, YouTube, Gmail, Google Maps. Based on our experience, Performance Max is one of the leaders among all types of campaigns in terms of attracting conversions and the campaign works in the self-study mode, which reduces the amount of time required for its maintenance. However, this type of campaign is very demanding in terms of the quality of uploaded visual materials.
One of the best channels in terms of conversion rate 
Works for both cold and hot audiences 
All popular Google advertising channels in one campaign 
