The main purpose of YouTube video advertising is to build and strengthen brand image and identity, increase market awareness, stimulate loyalty among potential customers or promote your own YouTube channel by increasing the number of views and subscribers
The main advantage of this format is that, due to the length of the clips, it is possible to convey the 'message' in a much simpler way. This channel has the largest choice of audience targeting compared to other advertising channels, and the cost of user interaction with a video ad is considered to be one of the lowest
An opportunity to establish a dialogue with potential clients 
Works for both cold and hot audiences 
Display on all popular YouTube channels 
