Facebook remarketing is a great way to get the attention of people who have already been interested in your products or services. It helps to increase sales and achieve better results in advertising campaigns, due to the ability to customise personalised advertising for your target audience.
Two formats are generally being used:
1. Remarketing - suitable for small or one-page websites (landing pages). This format presents the user with a specific offer.
2. Dynamic remarketing - suitable for online shops where each product has its own page. This format presents the user with the exact products and services they have viewed on the website.
Bring back potential customers who have already visited your website 
Remarketing improves brand image and attracts repeat purchases 
Personalised advertising for each individual user 
