Influencers are people who have a significant audience and authority in a particular field or niche.
They can be bloggers, celebrities, experts or ordinary people with a large number of followers on social media.
Ambassadors are loyal supporters of a brand who actively endorse its values and products.
By working with influencers and ambassadors, it is possible to increase awareness of the brand and its products, while they can also act as the faces of the brand, building trust and emotional attachment. Viewers and followers are often keen on listening to the recommendations of their favourite influencers and ambassadors, so this partnership allows the brand to build a deeper connection with its audience.
Huge coverage compared to other advertising channels 
Very cheap traffic costs 
High percentage of recognition compared to other advertising channels 
